Over the years, website owners and SEO "experts" have tried all sorts of tricks to get their website to be one of the top search results and over the years, search engines have developed better and better algorithms to foil dishonest attempts to jump in front of the next guy who might have a better ...Read More...

Let's not kid ourselves here... your goal is to get listed on the first page of Google, right? So you've got to ask yourself... why do search engines present one link over another? What do you have to do to get on that critical first page of Google's search results? As with anyone else, if you want ...Read More...

Every piece of content you distribute to your audience should have a purpose. The purpose is quantified through a measurable conversion.  The conversion could be, watching a video, clicking to the next page, sharing, liking, retweeting, signing up for a newsletter, buying a product, joining a cause; ...Read More...

We know that building our clients a great, custom website is only the beginning of the process. Once you have this new look it isn't worth much if it doesn't get any traffic. There are many things you can do to help your website get off the ground. Today we will focus on three handy tools that are effective ...Read More...

Your digital marketing manager keeps telling you to write blogs. (If they are not you should probably be looking for a new one.) But what constitutes a blog? Understanding what a blog can be is a common roadblock to new blog content creators. So we are going to make it as simple as we can for you.. A ...Read More...

The Internet has always been a bullhorn for public opinion. But now more than ever these voices have become a powerful currency for a business's prosperity. This is the new face of digital marketing, and for most of us it is a great thing. Gone are the days of big budgets and sly marketing tactics being ...Read More...

"The chief enemy of creativity is good sense" Pablo Picasso Creating truly effective content for your marketing takes a lot more than simply adding content based on current trends. In fact, to be one of the truly outstanding players in your market, you may need to run from trends, and take a leap ...Read More...

1. Instant Communication: The ability to interact with your customers in real time and react to situations instantaneously, is extremely powerful. This can come in useful in many ways, whether it's solving a customer service issue, reacting to a news event or even dealing with a negative experience. ...Read More...

Online marketing is often labeled a success by producing an increase in traffic. While this is not incorrect, and increased viewership, clicks or re-tweets are nice, without attracting real prospects, there is little to no value to your business. In fact, it can become a drain on your resources. The ...Read More...

It's often difficult to communicate to business owners what good Digital Marketing can do for you. We certainly believe in the service and do what we can to ensure we bring a great result to our clients. There are many different elements needed for a good online presence. There are social media profiles ...Read More...

As a Digital Marketing consultant I spend a lot of time discussing a company's content, messaging and social media. During this process I often find that I need to introduce some essential branding questions. These questions have either been ignored, forgotten or sometimes never even asked. It's even ...Read More...

The more technically minded SEO focused clients out there will want to read on for some exciting and helpful ideas. For others, you might want to skip this article unless you are looking for a mild sedative to help you sleep. If so, keep this handy; it may serve you well. For the adventurous of you, ...Read More...

Getting Google to place you high on their results page is 5 parts knowledge, 4 parts skill, 3 parts persistence and 1 part magic sauce. But in the end the goal is to be perceived by not only Google but also your real audience, as an authority in your field. Now every business and every genre can ...Read More...

We thought this might be a good time to take a moment and review those things you should consider if you want an effective blog article that will pack a punch and get noticed. You're already a thought leader in your field or you wouldn't be sharing all your great content. The trick now is to make sure ...Read More...

Email marketing is a powerful tool for reaching your customers, members or target audiences. But how do you get people to sign up for your list? First of all, we need to take a moment to talk about how NOT to build your list. The number one rule for successful email marketing is Don't Send Spam. ...Read More...

I speak with a lot of business owners struggling with the idea of bringing on someone to create their content or help managing their social media and blog. A lot of folks have heard from our previous posts, about the importance of content, and they think "how hard can that be?" Well, to do the basics, ...Read More...

Every organization needs to communicate with their audience whether it's customers, potential customers, members, suppliers or others. You know you have great products and services that would be of great use to your audience if only they knew about it... But where's the best place to deliver your message ...Read More...

Most of you probably think that the only people who google themselves are narcissistic celebrities or tweens. Why would a professional business want to google themselves? Simply put: because that is what your potential clients are doing. Ask yourself this: if you are thinking about going to a new restaurant ...Read More...

One of the best tools you can use to get the word out about your products and services is, not surprisingly, email, but there are some important considerations you have to take into account when using it. Since many of you use 111 Web Studio's intrepid eBlast email marketing system that is built into ...Read More...

It may seem that social media is just a never ending stream of unwanted distractions. The play things of teenagers, the repetitive feed of your distant cousin's pictures of puppies, or constant invites to events or games you have no interest in. For others it is just a new world of technology they don't ...Read More...