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Tuesday, 2 December 2014
Honest SEO

Over the years, website owners and SEO "experts" have tried all sorts of tricks to get their website to be one of the top search results and over the years, search engines have developed better and better algorithms to foil dishonest attempts to jump in front of the next guy who might have a better answer to the question being asked.

Back in 1995 when the Internet was young... as were we... the way to get presented to the world by search engines as one of the top search results was to have unique content that was relevant to the subject matter at hand and to make sure the search engines knew you had it. Fortunately, today the same thing is true. We have come a long way in between then and now with people coming up with clever ideas to game the system and search engine algorithms stopping them in their tracks, but over the course of all those years, the web sites that were true subject matter experts have never been far from the top search listings. Those who played games were horrified to discover they fell off search results when Google came out with a new search algorithm, but those who were true to who they really are were not effected.

The lesson in this is that as in all things, honesty is the best policy. There is no need for games if the search engines know you are the thought leader in your field. When someone searches for you, you will show up. So practice honest SEO and find yourself as a top search result.

If you need help figuring out how to be recognized as the subject matter expert that you really are, 111 Web Studio can help. Give us a call at 877.397.7605 or contact us online for a free consultation. 

Posted on 12/02/2014 9:56 AM by Customer Service
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