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3 Tools to Boost Traffic To Your Website.

We know that building our clients a great, custom website is only the beginning of the process. Once you have this new look it isn't worth much if it doesn't get any traffic. There are many things you can do to help your website get off the ground. Today we will focus on three handy tools that are effective and easy to implement.

1.Testimonials

People tend to take the word of others seriously, especially those they consider influencial, so don't be bashful about soliciting earned endorsements. First identify those customers from whom you would like a testimonial and give them a personal call. If they don't know right off what they should say, you can give them some light guidence to help them get started. They will want to talk about what they know best about you and that's exactly what you want. Remind them they can call you or visit your website as they proceed if they have any questions about any of your products or services. You can post their comments as text on your site, as audio or even use a video testimonial. You might consider some humor in your presentation by enlisting the "skills" of a unique presenter like Immortal Lloyd!

2.Press Release

Publicity can be generated in many ways, but a formal news release can often be a proactive tool you can use to create a positive buzz about your business. Find those publications or media outlets whose audience is most closely aligned with yours. If you can identify the editor who will be approving your content, you might have a chat up front to learn what they want in a release. Be sure your content is newsworthy and relevant to your targeted publication as well as your audience. Include a brief summary of who you are, the news content and if appropriate, one of the testimonials you generated earlier. Provide a link to your site and consider an incentive to early adopters of your offering.

3.Incentives

And speaking of incentives, you can often raise awareness and generate interest by providing a "giveaway" of some sort to get a crop of new users on board quickly. Determine your target audience and devise a call to action that gets them to your offering quickly and easily. Remember, you're competing for their attention with a lot of other distractions. If it's not practical to provide your product directly, you can consider a free trial, a consultation, an audit, a discount or even an unrelated item like a T-shirt, tickets to an event or a gift to their favorite charity.

Remember that creativity sells, so be creative and have fun. The result will be more visitors and more business for you. 

If you have a need for a great web site, an online marketing strategy, SEO implementation or custom programming, call 111 Web Studio at 877.397.7605 or contact us for more information.

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