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Wednesday, 6 August 2014
The Proof is in the Statistics

It's often difficult to communicate to business owners what good Digital Marketing can do for you. We certainly believe in the service and do what we can to ensure we bring a great result to our clients. There are many different elements needed for a good online presence. There are social media profiles to maintain, most commonly you should be on Twiiter, Facebook and Google +. You are also likely to need to be using Linkedin to work your specific business networks. Then there is the website itself, in order to really make the search engines take notice and improve your SERP's (search engine result page) you should be updating the content on your web pages. The most common and most effective way to do this is with a blog. The two graphs you see below are clients we started working for in January and February respectively, both actively use their blog. The client on the bottom also uses email campaigns and that was the cause of the spike in April. A successful email campaign can really drive traffic to your website. You can also drive up interest by having a news page, updating website pages and their content, or adding new pages. Your page content should be keyword heavy, lots of links both to outside websites and to internal pages and be simple to read. Make sure you have calls to action on every page and be intentional about how or why these are placed. These are all tactics that can improve your website traffic and the user experience once they arrive. Of course the final piece of the puzzle is conversions and that is also achieved with well executed content and design.

We wanted to share these statistic results of two of our clients, to show visually the results of well executed digital marketing on your web traffic. The first graph we began working with in January and the second in February.  We have implemented all of the above in our efforts to achieve this, but the results are unquestionable. If you have any questions about how you can get your website traffic to improve or how to improve your SERP's and make Google take notice of you, we will be glad to help.

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Posted on 08/06/2014 10:20 AM by Mark McGowan
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