Tuesday, 27 October 2015
What does Google Want?
Google Doesn't Care About You :-(
If you think about it, the first thing you realize is that Google (and all the other search engines) really don't care about your business at all. In fact, as evidenced by how difficult it is to mount a successful pay per click campaign, they don't even really care about their advertisers either. The reason is that advertisers will come pouring in whether Google takes good care of them or not.
What Does Google Care About?
The reason the advertisers come is because of what Google does care about... They care about the person who types something into the search box. Google spends all their energy giving that person the right answer to their question. They do this because they know that if they are successful, that person will come back tomorrow when they have another question. At that point Google owns their eyeballs and it's those eyeballs that the advertisers are after.
What Does Google Want?
So if you're Google, your main interest is to know who's got the best website to deliver the right answer to the question and their robots scour the Internet with that in mind. Google knows the right answer can almost certainly be obtained by delivering the thought leaders and subject matter experts in the field in question. If they do that, those thought leaders and subject matter experts will answer the question and the searcher, the answerer and Google have all won.
What Can You Do About it?
So how does 111 Web Studio help you get better search listings? First of all, it goes without saying that you are, in fact, a thought leader and subject matter expert in your field. All our clients are. So what we do is make sure Google recognizes you as such. We do that by employing unique, relevant content that is syndicated in such a way that Google can easily find it. It has to be relevant to the keyword being searched to make you a subject matter expert and it has to be unique to make you a thought leader.
What Doesn't Happen?
You may have heard people say, "Oh I had great search listings and then Google changed something and we fell off the first page." Because we get better search listings the way we do it, that never happens to our clients. In fact if Google changes something, our clients either remain the same or go up because we are giving Google what they want. There is no secret formula to it and it does take actual work, but it's worth it. It works.
We Can Help..
If your business needs better search listings, give us a call at 877.397.7605 or contact 111 Web Studio for more information. We have a team of professionals who will get that job done for you.
Posted on 10/27/2015 10:11 AM by Customer Service
Thursday, 22 October 2015
Need to Make a Quiz or Exam?
If you've been looking for a way to create an online test, quiz or exam for your website visitors, you're in luck! The 111 Web Studio content management system has been enhanced with a nifty quiz builder that allows you to create multiple choice tests easily and quickly. You can use this for serious work like giving an exam for CE credit (continuing education) or just for fun like we did with our Trivia Quiz.
The quiz maker allows for plenty of options to fit your needs. You can optionally set a passing grade. You can show the results or not after the test is taken. If you have a members section with your website, you can decide not to allow a member to retake the exam. Documentation can be added so the student can study prior to taking the exam. You can use the default results page like we did or you can assign a URL for passing and a different one for failing. For example, you might direct a passing student to a payment page where they can pay for the exam and receive a certificate.
This new quiz functionality is available in both the Build111 business website builder and Church111 church website builder. If you would like to provide a quiz for your website visitors, give us a call at 877.397.7605 or contact 111 Web Studio for more information.
Posted on 10/22/2015 10:10 AM by Customer Service
Tuesday, 20 October 2015
My Customers Aren't Social. Why Do I Need Social Media?
For some businesses, social media is a no-brainer. If you need to engage regularly with your audience, social media is clearly an excellent tool for that purpose. B to C (business to consumer) businesses flourish when customer engagement is optimized because consumers are interested in interacting directly with businesses.
But what about the business whose customers don't have any desire to take their valuable time to engage? Most B to B businesses fit in this category and when the 111 Web Studio digital marketing team recommends the use of social media to one of these businesses, up go the eyebrows! But for these businesses, social media is not really about being social. It's more about a way to syndicate their valuable content so search engines can find it easily.
What Search Engines Want
When someone types something into a search engine, they are looking for the best resource to answer their question. In order for the search engines to recognize you as that best resource, the search engine has to know all about your expertise. It does this by gathering your content, evaluating it against the question that was asked and Bingo! You get listed in the search results. But what if the search engine doesn't know about your content? If all your valuable, helpful content is invisible, it doesn't help anyone, least of all you. That's where social media comes in.
Humans and Robots
When producing content, you are addressing two audiences. You are providing value to your human visitors and relevant content for your robot visitors. But what makes the robots notice you? The Internet is a busy place and it's getting busier by the second. In order to get noticed, you have to create a buzz around your content and social media helps you create that buzz. When you talk about your content on social media, people share it and search engines will find it. With that in mind, remember to spend a little time on the wording your social media posts. It's the catchy phrase that gets shared most and sharing creates the most buzz.
Create a Buzz and Deliver Value
The ideal web content delivers value to visitors. If visitors don't perceive value as soon as they arrive, they won't stick around long enough to understand why they really do need to do business with you. But before you can worry about delivering value, you have to get them to your website. Social media can be a helpful tool in making that happen. If you need to get found on search engines and get visitors to appreciate your valuable message, contact 111 Web Studio's digital marketing team at 877.397.7605 and we'll help you make the most of social media to create a buzz around your message.
Posted on 10/20/2015 9:59 AM by Customer Service
Wednesday, 14 October 2015
Why Bother With a Blog?
Everybody's busy. Nobody wants to spend time doing work that isn't productive or wastes precious time. When the 111 Web Studio digital marketing team asks you to take time from your busy schedule to write a blog article or other website content, there better be a good reason for it, and there is.
A blog is a powerful tool for two reasons. It can be a great way to help other people and it can be a great way to help you get found on search engines. These are really two sides of the same coin because when people ask questions of search engines, search engines know that the best answers come from experts on the subject or leaders in the field. The content on your website or in your blog gives search engines what they need to identify you as the best answer when your question is asked.
The Best Answer to the Question
Search engines know that the best answer to any question can be delivered by the subject matter experts and thought leaders in the relevant field. Search engines only have one way to identify subject matter experts and thought leaders. They send their spiders around the web looking for content. Then they match that content up with what people type into the search box. The two results when this effort is successful are that the searcher gets the answer to his question and you get identified as the best answer to it. So when you write a blog, remember you have two audiences: people and search engines.
When you write a blog or other content for your website, your main goal should be provide useful information that helps people. Whether it's a technical issue you can resolve or a philosophical answer to a puzzling conundrum, your unique take on the subject can be the exact answer for which someone is looking. People appreciate helpful answers and will share your content with others when it's useful. Sharing is important because it broadens your reach and creates a buzz around your content that gets noticed by search engines. If people think your content is important, search engines will think so, too.
Get Found on Search Engines
The other result of well written, helpful content is that because it is the answer to questions that are asked, it helps you get found on search engines. If your content is the best answer and is syndicated in such a way that search engines can easily find it, then you are the priority answer the search engine will deliver. By being the right answer, you are giving search engines what they crave. If Google gives a person the right answer today, then tomorrow when that person has another question, they will come back to Google. Then Google owns those eyeballs and everybody wins: the searcher gets his answer, you get to engage with a customer, advertisers get to share their message with all those eyeballs and Google gets rich. What could be better?
If you need help sharing your message on search engines, the 111 Web Studio digital marketing team understands how to make the most of unique relevant content. Give us a call at 877.397.7605 or contact 111 Web Studio if you need to get found on search engines.
Posted on 10/14/2015 9:46 AM by Customer Service