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3 Tips for Successful Email Marketing
One of the best tools you can use to get the word out about your products and services is, not surprisingly, email, but there are some important considerations you have to take into account when using it. Since many of you use 111 Web Studio's intrepid eBlast email marketing system that is built into our Build111 and Church111 web site builders or the stand-alone eBlast111 service, we thought it would be helpful to provide some tips that you can use in your next campaign.
Don't Be a Spammer
Today more than ever, it's critical to avoid being identified as a spammer. ISP's (those who run the servers that receive mail) have automated systems that will block you from sending future messages to ALL their recipients if you are identified as a source of spam. So what is spam? Unsolicited email. It's that simple. If you send someone a message that they didn't ask for or expect from you, it's spam. Don't buy lists; build your own instead from customers and other personal contacts.
Provide Useful, Relevant Content
Does that sound familiar? It's as true of email as it is for blog articles and web page content. In our busy world, it's important not to waste people's time, so be helpful and considerate with content that your audience can actually use. They will appreciate you for it.
Call to Action
When you send that email to "invade" someone's mailbox, be sure you generate a return. Every message should suggest to the audience an action that you want them to take. The best sort of call-to-action is something that will help them and help you.
By providing good content to an audience who is expecting it and by giving them something they can do with it, your email marketing campaigns will be successful and productive for everyone.
If you would like to know more about 111 Web Studio's eBlast email marketing systems that are built into our Build111 and Church111 website builders or about our stand-alone eBlast111 email marketing tool, please give us a call at (877) 397-7605 contact us online.