Thursday, 31 August 2017
Dynamic Remarketing to Your Customers Online

Do you sell products or services on your website? Then this is for you.

Have you ever been looking around online to purchase something, say a new pair of running shoes? You have checked several sites, but are just not sure... and then you realize it is time for your favorite TV show so you leave. The next day as you are reading Bird Watching Daily on your laptop you see an ad out the corner of your eye for those running shoes from one of the websites you were on the day before. You are inspired to start that jogging routine, click the ad, complete the check out and BUY THOSE SHOES.

Converting Browsers to Customers

That is how dynamic remarketing works. You can capture moments of your customers' journey as they move around your website, whether on service pages or specific products. You can then, automatically, advertise to them on other websites or social media channels with a personalized ad based on their activity.  

This can be done on mobile or desktop and cross platforms. The statistics surrounding the efficacy of Remarketing varies according to industry, but the rate of conversion for retargeted users is as high as 70%. Cart abandonment rates are still in the 45%-65% as people continue to research and explore all options online before they commit to purchase. If they do not make their decision in that moment, you have a big opportunity to give them another nudge in your direction.

Choose Your Channel

You can do this on platforms like Facebook, Google search and the Google Display Network, which consists of millions of websites that they choose based on your customers' preferences. Sometimes you don’t have to change your message to make a conversion, you just have to reiterate it and be there at the right time. 

Get Started Now

If you are interested in exploring how Remarketing could work for your business, give us a call at 877.397.7605 or Click Here to Contact Us.

Posted on 08/31/2017 11:56 AM by Mark McGowan
Thursday, 17 August 2017
Raise Money On Your Website with 111!

Do you need to show progress of a fund drive and create a buzz amongst your donors? 111 Web Studio has just the ticket for you. The new Funding Drive Meter allows you to display progress towards your goal and encourage your donors to help you make it.

Here's an example of how it looks...

You can upload your image, add a title, a tag line, a full description, the goal, the amount pledged, the amount donated and a donation URL to your payment page. Once you create your meter, you can add it to a design template or directly on a page.

Why Choose the 111 Fund Drive Widget?

The fund drive widget is available at no cost to you and you can link the donate button to a "Pledge" form if you don't do online commerce or you can link to a standard e-commerce form. If you don't already have an e-commerce vendor, we can set you up with our Converge 111 payment system. Our Converge 111 payment system offers best-in-class value with exemplary service. Contact us for more information if you're interested. Here are the particulars.

SET UP $0 $0
RATES 3.50% + $.19 CENTS 2.90%+$.30 CENTS

Have Questions? Ready to Start Raising Money?

If you need to accept donations, 111 Web Studio offers what you need. Give us a call at 877.397.7605 or contact us for more information.

Posted on 08/17/2017 2:37 PM by Customer Service
Wednesday, 9 August 2017
Finding & Nurturing Customers. The Power of Digital Marketing.

Have you searched on Google today? The answer is almost certainly YES.  

Google now handles about 40,000 searches A SECOND. That’s 3.5 billion searches a day.

We ask Google everything from “Who is the King of Kazakhstan?”, to “What’s the best sandwich in San Diego?”, to “Real Estate Lawyers in Tennessee”, or “A Baptist Church in Murfreesboro.”


Google has sophisticated algorithms they use, change and update to give their users what they deem to be, the best possible answer to their question. These results automatically adjust to your location, preferences and the device you are using to search from. With so many variables at play, guaranteeing top results is more complex. But there is so much more potential in Digital Marketing that it deserves more attention today than ever.

Your online presence is generally made up from your website, social media channels, media mentions, email campaigns, directory listings and review sites, as well as all public mentions, tags etc. Being in control of this is vitally important for all businesses and service providers. The percentage of B2B and B2C customers that research online as part of their decision making process is over 80%. That is something you cannot ignore. You see, even if the customer does not learn about you first online or through a search, you can be quite sure they will investigate you further, and its up to you what they find.

When someone recommends a restaurant, a church, an attorney or realtor, they still look them up online.

When you meet someone at a convention, a community event, or business meeting, and you make a great introduction to your business, they still look you up online.

Your online marketing is a vital part of your business, you just don’t know at what stage of the marketing funnel it will come in to play. 


Digital Marketing is also a vital part of your customers’ journey after they made their first purchase or commitment. In fact this may be the most important stage for your online efforts to have an impact. A new, happy customer is primed to be turned into an advocate. But how do you do this? Advocates want to be passionate about your product or service, but most importantly they want to feel part of your community or movement.  You can encourage this by nurturing them throughout their journey.

After the first time a customer buys your product, or uses your service, or visits your church, you need to let them know you noticed and cared. This can happen in many different ways, and can often be done using an automated system. It doesn't require a ton of extra work, it just requires extra thought.

A thank-you email, responding to a review (good or bad), interacting with their post on social media, prompt response to emails and messages, incentives and offers for them and their friends; the list goes on. These are all mutually beneficial. But let me assure you, there is little else more effective for sales than an engaged customer who is shouting your name from the rooftops. You just need to give them something to shout about…


The Digital Marketing Team at 111 Web Studio brings you a personal approach to your business marketing. We have proven success working with all kinds of businesses, events, speakers, churches and service providers. We can help you improve your customer reach and retention. Contact Us Here:  or Call us at 877.397.7605.

Posted on 08/09/2017 10:17 AM by Mark McGowan

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