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Tuesday, 11 March 2014
Web Campaigns and Promotions
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If you've been following 111 Web Studio's four part series on how to get noticed on search engines, you know you need to be creating unique, relevant content with regularity, that you must be pro-active in Social Media, and that you need a mobile ready website.

But is there more? You bet there is - and this is where it gets fun!

You can use web based campaigns and promotions to:

  • Expand your audience
  • Drive sales
  • Spread your message
  • Create a buzz

These are simple concepts that allow you to get creative and personalize them to your voice. Most importantly, they can work for ANY entity, blog, idea, or product.

The first step is to determine the goal or objective of your campaign or promotion. Are you trying to get followers or fans? Acquire email addresses? Increase membership? Generate orders? Once that is established, coming up with a workable idea that is relevant to your audience is the key. Once you have your concept its imperative to have measurable targets. This will not only help determine the success of this endeavor but will also provide valuable data to analyze for future campaigns.

Engage them with a poll or grab their interest with a competition. Send out a web special or coupon. Drive people to follow you on social media with incentives that only appear there. The possibilities are endless.

Of course, you can do all this yourself or you can call on our team of creative minds to help you with this and all your other online needs. By following the steps outlined in this series of articles, you will drive traffic your way and elevate your standing on Google and all the other search engines.

Don't get lost in the crowd!

Contact us with any questions or if you need help achieving these goals. Call 877.397.7605 or send us an email.

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Posted on 03/11/2014 9:02 AM by Customer Service
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