You know everything there is to know about your subject. So how do you let search engines in on the secret so they can help you spread the word?
If you need your web site to be found on search engines today, the first thing to recognize is that content is king. You need to let Google and other search engines know that you are a thought leader in your field.
** Remember: search engines don't work for you; they work for the person who types something into that search box.
If your web site is to be found on the first page of search results when someone makes a relevant search, then search engines have to believe that your site will deliver one of the most relevant answers to the searcher's query.
So how do search engines know you are as good as you are? They have to know about your content. You have to publish and syndicate it so they will know all about you and what you have to say. Only then can they send the people searching for you to your web site.
Good SEO (search engine optimization) starts with a lot of unique, relevant content on your pages. We'll talk more about what this means in a future article, but the second step is to spread the word about all your good content using a blog, social media and other tools.
Write a blog! A Build111 or Church111 blog is a great way to generate content that will be noticed because it is designed to syndicate every post automatically. It does this by sending your post out to lists that publish blog articles from all over the world. It also allows you to set up special tags that will get noticed and publish your blog feed to feedburner.
Create promotions and campaigns. These will expand your audience, drive sales, spread a message or create a buzz about you and your site.
Spread the word. Once you publish your content through your web pages or a blog, you will need to use social media to generate some buzz about it. We'll have more to say on how exactly to do this in future articles, but if you want to get started right away, give us a call at (877) 397-7605 or email firstname.lastname@example.org for more information.
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