In a previous article, we discussed what basic SEO steps are required to get noticed by search engines in today's world, so overstuffed with information overload. In this article, we will explore the meaning of unique, relevant content.

For search engines like Google to recognize you as a thought leader in your field of endeavor, the content you produce must be yours and yours alone. It must be unique and not copied from anywhere. If you copy your content from another source, Google will know... because Google knows everything! The best way to accomplish this is to take some time and write from your experience about the subject at hand. Your experiences are unique and as a result, your presentation based on them will also be unique. Put your own personal spin on the topic.

While it's critical that your content be unique in order for search engines not to diminish its importance, it is even more critical that it be relevant so they will enhance its importance. Waxing poetic about some topic with no clear deliverable will not get you noticed. Rather, you should try to write about topics that will deliver genuine value to your readers. Everyone is extremely busy doing their own thing these days, so if you want them to take a moment and reflect on your thing, you must have something important to give them that they can actually use.

If you need assistance writing content or spreading your content around the web, give us a call at (877) 397-7605 or email info@111webstudio.com for more information.