This is the third in a series of articles designed to help you understand and participate in the Physical Web. If you can't wait, you may want to download our free eBook, "Navigating the Physical Web" for the entire story.
So what's on the physical web? As a consumer, you get contextually relevant content - content that is important to you right where you are standing.
As a retailer, you can deliver important information to people who are right there, ready to walk up and engage with you.
There is no limit to the kinds of content a beacon can deliver, but here are a few examples to get your imagination in gear:
Since Beacon content is just a URL, it can be branded for a business or be as generic as you like.
The content can be edited any time, so you can easily announce instant sales or change out coupons, menus and so on as they change. Content can also change on a schedule as the day progresses or can be different on weekdays than it is on a weekend.
Your beacon can send out content as simple as an image, a logo and some text, or as complex as a satisfaction survey, a game or any other application your immediate visitors would appreciate.
Now that we got your juices flowing and you're ready to get involved in the Phisical Web either as a user or a provider of physical web information, come visit PHY111.COM or give us a call at 877.397.7605. Start out with your own digital business card just for fun!
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