Starting April 21st of this year, Google rankings are going to change for mobile searchers. Google is planning to rank mobile ready websites ahead of those that are not mobile ready for people searching from mobile devices. Their objective is to improve the web experience for mobile users which we believe is a noble cause, but it does come with some baggage.

If your website is not yet mobile friendly, you can certainly expect a reduction in mobile traffic. Our recent studies have shown that depending on the industry, half your traffic may be from mobile devices. That means that if your site is not mobile friendly, you stand to lose visitors who come to your site from search engines. You can view Google's article on more mobile friendly search and even check your own site for mobile readiness.

If your site wasn't built using responsive design and isn't mobile ready or if it needs some improvements in that area, please give us a call at 877.397.7605 or contact 111 Web Studio for more information about responsive design and an estimate on what it will take to keep your site from being effected by this change.