The more technically minded SEO focused clients out there will want to read on for some exciting and helpful ideas. For others, you might want to skip this article unless you are looking for a mild sedative to help you sleep. If so, keep this handy; it may serve you well. For the adventurous of you, here are some helpful tips for better SERP listings (Search Engine Results Pages) and Goal Measurement.
You can manage which pages on your site should not appear in the Google SERPs sitelinks. If there are pages you'd rather not have Google list in a future sitelinks listing, log in to your Google Webmaster Tools account and navigate to the "sitelinks" section found under the "Configuration" menu. There, you can list any pages on your domain that should not be included in this feature.
Google's authorship rules allow you to send the Google indexing robots more information about the content on your site. Then, whenever your pages appear in the SERPs, Google can tie this information back to your authorship data automatically adding pictures and extra data to your search listings. https://plus.google.com/authorship
Use copy-written content in your site's meta tags. Even if your site's meta tags don't contribute much to its overall optimization, these fields in particular, your title tag and meta description are frequently pulled by Google to form the snippet for your site that appears in the natural SERPs.
Each blog post should be at least 400 words and focused on a single keyword phrase, bold it once, use it 2-3 times throughout the article and if you have a video associated with your article, be sure to use the same keywords in YouTube. Spend 65% of your time on getting the title right, the rest on content. You should include an internal link in the post and if possible an external link, preferably to a highly respected site. Subtitles inside the post should be used and tagged H3 or H4. Find forums to make comments and link back to your posts - be helpful rather than sell in your forum responses. Find other bloggers who might link to you. Post links back to your article from Twitter, Facebook, etc. Develop sharable graphics for visual interest and sharing. For more details, check our recent article on blog tips.
Determine what your goals are (conversions/sales, leads/form submissions, behavior/page views) based on the mission of the site. Use appropriate tracking method (E-commerce, Event or Standard) to measure your success rate.
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