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Followup Email

Thanks for taking a few minutes with me this afternoon. I thought it might be handy for me to repeat a bit of what we went over on the phone so you'll have something to share. What we do works because we give search engines what they want. No tricks, no games, just honest SEO.

So what do search engines want?

If you think about it, the first thing you realize is that Google really doesn't care about you at all. In fact, they don't even really care about their advertisers because advertisers will come pouring in whether they pay much attention to them or not. The reason the advertisers come is because of what Google does care about. They care about the person who types something into the search box. Google spends all their energy on giving that person the right answer to their question. They do this because they know that if they are successful, that person will come back tomorrow when they have another question. At that point Google owns their eyeballs and it's those eyeballs that the advertisers are after.

So if you're Google, you want to know who's got the best website to deliver right answer to the question and their robots scour the Internet with that in mind. Google knows the right answer can almost certainly be obtained by delivering the thought leaders and subject matter experts in the field in question. If they do that, the question will be answered and both the searcher and Google have won.

So what do we do? First of all, it goes without saying that you are, in fact, a thought leader and subject matter expert in your field. All our clients are. So what we do is make sure Google recognizes you as such. We do that by employing unique, relevant content that is syndicated in such a way that Google can easily find it. It has to be relevant to the keyword being searched to make you a subject matter expert and it has to be unique to make you a thought leader.

You may have heard people say, "Oh I had great search listings and then Google changed something and we fell off the first page." Because we do this the way we do, that never happens to our clients. In fact if Google changes something, our clients either remain the same or go up because we are giving Google what they want. There is no secret formula to it and it does take actual work, but it's worth it. It works.

Digital Marketing Packages

111 Web Studio's digital marketing packages come in four sizes. The packages are flexible such that we tailor the work we do for each client based on their specific needs. We understand what is needed to get successful results and will collaborate with you to determine what division of labor between our team and yours will get it all done while being the least stressful on your team. Following is a summary of options.

Levels of Service

We have four levels of monthly service at $299, $599, $1199 and $2399 so you can count on a regular level of expense. The difference will be the amount of time we dedicate to your project. With these packages you can count on at least 1, 2, 4 or 8 hours of our time devoted to your project each week.

  • Any sort of work can be done at any level of service.
  •  In any given week, different sorts of work might be done. (We might spend more time on consulting, branding, analytical work or structural work in the early months to get you set up while in later months we might be posting, blog editing, infographics, website adjustments, content review, call to action analysis, email campaigns, video, etc.)
  •  We may spend more time in one month than another to accomplish particular goals, but this won't effect your budget.
  •  Certain development related items may be suggested that will be outside the budget and you can decide on whether you want to do those as they arise. (Examples: an initial competitive analysis, special web development, video, etc.)

Let me know if I missed anything or if you have any questions.

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