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What does Google Want?
Google Doesn't Care About You :-(
If you think about it, the first thing you realize is that Google (and all the other search engines) really don't care about your business at all. In fact, as evidenced by how difficult it is to mount a successful pay per click campaign, they don't even really care about their advertisers either. The reason is that advertisers will come pouring in whether Google takes good care of them or not.
What Does Google Care About?
The reason the advertisers come is because of what Google does care about... They care about the person who types something into the search box. Google spends all their energy giving that person the right answer to their question. They do this because they know that if they are successful, that person will come back tomorrow when they have another question. At that point Google owns their eyeballs and it's those eyeballs that the advertisers are after.
What Does Google Want?
So if you're Google, your main interest is to know who's got the best website to deliver the right answer to the question and their robots scour the Internet with that in mind. Google knows the right answer can almost certainly be obtained by delivering the thought leaders and subject matter experts in the field in question. If they do that, those thought leaders and subject matter experts will answer the question and the searcher, the answerer and Google have all won.
What Can You Do About it?
So how does 111 Web Studio help you get better search listings? First of all, it goes without saying that you are, in fact, a thought leader and subject matter expert in your field. All our clients are. So what we do is make sure Google recognizes you as such. We do that by employing unique, relevant content that is syndicated in such a way that Google can easily find it. It has to be relevant to the keyword being searched to make you a subject matter expert and it has to be unique to make you a thought leader.
What Doesn't Happen?
You may have heard people say, "Oh I had great search listings and then Google changed something and we fell off the first page." Because we get better search listings the way we do it, that never happens to our clients. In fact if Google changes something, our clients either remain the same or go up because we are giving Google what they want. There is no secret formula to it and it does take actual work, but it's worth it. It works.
We Can Help..
If your business needs better search listings, give us a call at 877.397.7605 or contact 111 Web Studio for more information. We have a team of professionals who will get that job done for you.