Date: 21/07/2018
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A Mobile Friendly Website is Essential

If you are serious about visitors being able to see your website and about being found on search engines today, your site must be mobile ready. For example, the images to the right show the same website as seen from a desktop browser and from a phone.

Responsive design provides for the ability of your site to "respond" to the screen size of the visitor. Depending on screen width, elements of the site can move around to facilitate scrolling on a mobile device and menu buttons can be made to be finger friendly instead of being designed for mouse clicks. In response to a recent 111 Web Studio blog post on SEO, our friend Ted Hogan at Truck Driver Institute writes:

"...over the last year our website received only 41% of its traffic from desktop or laptop computers -- 59% of our traffic came from smartphones and tablets, and it is growing by double digits month over month. The percentage of our traffic from Google Adwords paid advertising skews even more heavily toward smartphone users."

We see the same trends in our statistics. Phones and tablets have long had the ability to surf the web, but bandwidth speeds and mobile browser capabilities made the experience cumbersome. It was often more productive to wait until you got to your desk before visiting a website. Today's mobile devices have enough bandwidth to change that experience. They are fast and easy to use. Today's web sites are specifically designed to look and work properly on these devices. As more and more sites use responsive and mobile friendly design, more people will use their mobile platforms to do work and make decisions faster. No longer is there a need to wait until you get to a desktop to surf the web.,

If you haven't already made your website mobile friendly and would like to take the plunge into responsive design, give us a call at 877.397.7605 or contact 111 Web Studio for more information.

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