Tuesday, 30 September 2014
Immortal Lloyd Reads 111 Web Studio Customer Testimonials

Please enjoy our good friend Immortal Lloyd, bringing to life some of the nice things our clients say about us.


111 Web Studio (A division of ICGLink) has been creating high impact, custom web design for almost 20 years. We understand it's importance and we offer our clients an in depth process of consultation to get the job done right. If your business understands the value of your online presence and needs a little facelift, we would be happy to discuss how we can help you elevate that experience for your audience and make you a top contender in your market place. For more information or to speak with us about this Call: 877-397-7605 or Email: cs@111webstudio.com

Posted on 09/30/2014 11:45 AM by Mark McGowan
Thursday, 18 September 2014
Top 5 Reasons Your Business Needs Social Media

1. Instant Communication:

The ability to interact with your customers in real time and react to situations instantaneously, is extremely powerful. This can come in useful in many ways, whether it's solving a customer service issue, reacting to a news event or even dealing with a negative experience. The fact that any company can now respond to these events with such speed and efficiency is something any business can do and every business should use.  

2. Understand Your Audience.

Social media gives you an unprecedented look inside the lives of your customers. And it's all done without some covert surveillance or hack. The online world of social media is an arena in which people freely share their likes and dislikes, affiliations, and their reactions and feelings toward a myriad of topics (we will come back to this soon.) But you as a business owner can now take these insights and adjust your communication to appeal better to your audience. Of course you are never going to please everyone, but it will give you a better understanding than ever before.

3. Test The Market (for free)

In the last point we mentioned your customers instant reactions. There is a further opportunity here that used to cost companies huge budgets market testing. Social Media allows you to instantly gauge the reaction to a potential new product, service or direction. You can run quick comparisons and get invaluable feedback from your consumers. These reactions are by no means the be all and end all, but it can help prevent a costly error, that before this medium, would not have been possible to know. This process can also help realize a need your audience has, that you didn't even know existed. Quick and free feedback and opinions, without investing too deep into your new concept.

4. Empowering Your Advocates

Brand advocates have always existed, and have always been a focus for marketing efforts. Social media just makes this process so much easier. Your advocates are your biggest fans; they are going to spread the word about you and will be in your corner. If you nurture them and feed them the message you want other people to hear; they are going to gladly and efficiently shout it from the rooftops. In today's market place, customer reviews and feedback is a high value asset and will become a huge sway for your potential clients. This factor alone is reason enough to be on social platforms.

5. A Level Playing Field

The ultimate appeal of Social Media in the scope of online marketing is that for all intents and purposes, it is a level playing field. You can spar with the heavy weights in this arena. We cannot all buy TV spots or billboards; we can't all sponsor sports teams or get a celebrity spokes person. But with digital marketing, there is a strong organic process that demands the cream rises to the top. This is not to say a big budget will not have sway here, it does; but its skill and authenticity that will be the marker for success. In this area we rely on customer interaction and so you can rise and fall quickly. It's also fair to say that anyone can do it. You don't have to be an artist or a photographer or director; you just need to spend time and effort. These platforms are free and should be used. As with any field there are experts who will be able to help you achieve greater levels of success, but there is no excuse not to be involved in some shape or form.

The train has already left the station and your competitors are on it. If you are not, you need to start running now.

If you have questions about these or any other digital marketing topics, we will be glad to discuss them with you. Contact Us Here or Call 877-397-7605

Posted on 09/18/2014 9:45 AM by Mark McGowan
Tuesday, 9 September 2014
Net Neutrality? What is that anyway? And what can you do?

September 15 is the last date when the public can tell the FCC what they think about this issue. If you want to be heard, now is the time. So what the heck is this about anyway? Let me tell you a little story...

All of a sudden, my Netflix movies at home started "buffering" so I checked my bandwidth and discovered I had plenty... Hmmm... Then I called both Netflix and Comcast to complain. Netflix said, "Not us." But so did Comcast. I have the unfortunate advantage of being a tech nerd and it wasn't long before I figured out that Comcast was using something called QOS on their routers so my video streaming was a lower priority traffic than everything else. This went on for a month or so with me calling Comcast every time I wanted to watch a movie. One day (red arrow), I saw in the Wall Street Journal that Netflix agreed to pay Comcast so they wouldn't degrade video streaming traffic. That night my movie streamed perfectly and it has done so ever since.

This is what you can expect if the FCC gets their way with the new proposed rules against Net Neutrality. Content providers will be held hostage by ISPs like Comcast who will throttle their traffic unless the content providers pay up. This means your content will eventually become more expensive and startup content providers will never get off the ground. If these proposed rules had been in place, there would be no Facebook, no Twitter, no Netflix. The Internet as we know it will suffer.

For a comical but accurate explanation of what's at stake here, check out HBO's John Oliver on the subject. It's a 13 minutes long, but he nailed it beautifully. (He doesn't see all issues with such clarity.)

To make yourself heard, all you have to do is visit, FCC.gov/comments and find the proceeding with the title "Protecting and Promoting the Open Internet." Click the proceeding "14-28." You can also,try to click this direct link, but it might not work (government, you know). This is the FCC's Electronic Comment Filing System. Fill out the form and let them know what you think.

If you have any questions about this or any other technical issues, please give 111 Web Studio a call at 877-397-7605 or contact us for more information.

Posted on 09/09/2014 9:58 PM by Jack Massari

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