Wednesday, 27 May 2015
Mobile Exceeds Desktop! Is Your Website Ready?

What You Need To Know...

⇒ More People Are Using Mobile Devices BUT they still keep those Pc's and Laptops humming so Your Website HAS to work great on both!

⇒ Need another reason to get Mobile Friendly? Google now displays mobile friendly websites higher on mobile searches and also lets people know which of their mobile search results, are mobile friendly.

⇒ Why Does Google Prefer Mobile Friendly Websites? Google knows a mobile site performs better and that brings value to the result. That's Google's no.1 goal to bring the best result to their customer. So even if your business is the top result now, if you do not make the transition to a responsive, mobile friendly website, you may quickly find yourself sinking down the results page.

What even is a 'Responsive' or 'Mobile Friendly' Website?

We are viewing websites through a variety of different devices all with different screen sizes and dimensions. Traditional website development was not equipped to deal with these changes. How a website should display on your office PC and your phone is completely different! ,A responsive website will recognize the device it is being seen from and adapt it's structure and display style to be optimal to that screen. It makes a world of difference! People know it, Google knows it.

Here's An Example..


But Does My Business Need It?

Every single business with any online engagement needs to make strides toward being mobile friendly. From a 1 page splash page to a fully integrated ecommerce business, and everything in-between. The mobile age is no longer approaching.. It has arrived. You may be thriving now and you may be the top result now, but if you don't continue to stay relevant in this way, you may be trailing another pack leader this time next year.

How Do I Make My Website Mobile Friendly?

What is required will depend what you have now. Some websites can be adjusted to be made responsive. If your website already needs a design facelift then this is a great opportunity to hit two birds with one stone. The best way to find out is to have us look over your website and let you know.

Get Started making your website Mobile Friendly
Call Us (877) 397.7605 or Email Us:

Posted on 05/27/2015 11:42 AM by Mark McGowan
Tuesday, 26 May 2015
Old Marketing Wisdom for the New Age

About a century ago, an advertising pioneer named E. St. Elmo Lewis wrote extensively on what it takes to deliver an effective advertisement. The simple approach that came out of his work has been effective ever since because the basic nature of man has not changed over the milenia. We still respond to our surroundings the same way we have always done. While a variety of variations on this advertising theory have come and gone, the basic truth of it still works today as it always has and always will. In this century, the web is the forum where every business can use this Internet marketing approach in their website design to deliver desired results. After all, what is a website if it is not at its root an advertisement?

The approach is characterized by the acronym AIDA which works out like this:

  • A Attention
  • I Interest
  • D Desire
  • A Action

So using this approach, your website design must grab the attention of the visitor, capture the visitor's interest, build a desire for the product or service and finally inspire the visitor to take the desired action necessary to fulfill your stated goal.


Much like the magazine ad of old, you don't get much time to grab a visitor's attention on the web. Distraction is only a click away, so you must do this effectively and quickly. Poignant imagery and bold simple words are needed to catch the eye in such a way as to avoid the dreaded click off to the ether. Capital letters are often helpful here as they command attention subconsiously.


Once you have their attention, you only get another few seconds to generate enough interest so they stick around for the message. It's critical to make sure the reason they showed up in the first place is right there in a clear, no-nonsense form and that you strike an emotional connection. Your goal is to inspire the visitor to believe in the truth of your message so they will be willing to dive a bit deeper and learn more.


At this point, you have captured the attention of the visitor and generated enough interest so they are willing to hear you out, so it's time to deliver the message. You can do this with text if you draw the visitor in carefully. Linked bullet points or short statements with "more" available for further study keeps you from losing them. Video is often helpful because its mere presence might help the visitor jump through the first two steps to this one very quickly and then deliver the message when played. Some people are drawn to video more than others, so make sure alternatives in text are also at the ready. On the web, though, the video better be short and to the point or you will never keep the visitor engaged long enough to get them to the final step.


This is the payoff. It doesn't matter whether your call to action is for a purchase, a phone call, a download or anything else. It is critical that your efforts up to now end up with the desired action being taken by the visitor. They have received the message, they believe it and now they are willing to make the decision to participate with you and fulfill their part of the bargain whatever that may be. Be sure your call to action is clear and readily available. They shouldn't have to think to act.

By following these steps with your website design and Internet marketing approach, you are sure to get the best results possible. If you would like some assistance with this effort and you'd like to get more from your web presence, give us a call at 877.397.7605 or contact 111 Web Studio for more information.

Posted on 05/26/2015 8:42 AM by Customer Service
Wednesday, 20 May 2015
PCI and Browser Security

As you have read many times in this blog, security on the Internet is every Internet user's responsibility. Both web site owners and websites visitors must participate in regular upgrades, not to get the shiny, new thing, but rather to protect against hacking and online threats.

As a result of recent compromises (FREAK, RC4, POODLE, etc) of what once were mainstay security protocols, credit card companies and the security standards community at large now require an upgrade from these older protocols to newer ones to protect the security of both site owners and visitors. This means secure web hosts must disallow use of the older protocols. Enforcement of this upgrade is accomplished by failing PCI compliance tests on websites that can negotiate the earlier protocols. PCI testing is required by credit card companies for all e-commerce sites that take credit cards online. Failure can result in fines and revocation of the ability to accept credit card payments. Visa will require disabling the older protocols effective June 30, 2016, but a leading PCI compliance testing company, Trustwave, has determined that the threats are serious enough to fail PCI compliance tests now.

How does this effect our clients? Effective 6/30/2016, we will disallow all traffic attempting to use TLS 1.1 or earlier in order to maintain PCI compliance and avoid fines. The oldest browsers supporting this change are Chrome v22, Firefox v27, IE 11 and Safari OS 10.9. Visiting an https website with an earlier version of any browser will result in a failed visit. So if you have one of the following browsers, you will need to take action or you will be unable to visit secure websites:

  • Android 2.3.7
  • Android 4.0.4
  • Android 4.1.1
  • Android 4.2.2
  • Android 4.3
  • Baidu Jan 2015
  • IE 6 / XP
  • IE 7 / Vista
  • IE 8 / XP
  • IE 8-10 / Win 7
  • IE Mobile 10 / Win Phone 8.0
  • Java 6u45
  • Java 7u25
  • OpenSSL 0.9.8y
  • Safari 5.1.9 / OS X 10.6.8
  • Safari 6.0.4 / OS X 10.8.4

IE versions 8,9 and 10 have the appropriate functionality disabled by default, but customers can enable it by following the instructions in this video.

For the record, SSL versions 2.0 (1995) and 3.0 (1996) and TLS version 1.0 (1999) are no longer secure and must be replaced with TLS 1.1 (2006) or the newer 1.2 (2008). A complete discussion of the subject can be found here.

If you have any questions about this or other website related issues or if you need a secure web hosting environment, please give us a call at 877.397.7605 or contact us for more information.

Posted on 05/20/2015 3:00 PM by Customer Service

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