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Get Noticed Online - Be An Authority


Getting Google to place you high on their results page is 5 parts knowledge, 4 parts skill, 3 parts persistence and 1 part magic sauce. But in the end the goal is to be perceived by not only Google but also your real audience, as an authority in your field.

Now every business and every genre can and should work toward this goal. There are different variables according to your business as to which way to approach it. Often it is best to work in a team with those who bring expertise in the field you are in and another who is skilled in the technical presentation of the information online. These two things combined are the key to a strong foundation in content marketing.

This applies to the content on your website and your social media; but the most effective and suitable tool to establish yourself as an authority is a blog. A blog is a powerful method of syndicating your message and feeds your website and your social platforms. So needless to say if you want to improve your online standing having a blog is a good step to take. Once you have this platform running you need to fill it with comprehensive, keyword heavy, engaging content. Now every business and genre is going to require slightly different types of information and will decide whether information or entertainment should be emphasized, but in all cases the content should have some of both. You also want to make sure your blog is geared toward helping your audience and not selling your wares. The blog is not a platform for direct sales as much as it is a bullhorn to display and share your expertise with your peers and clients. This effort will attract Google, instill confidence in your market and organically increase conversions for your business.

"Align yourself with a good partner in social and content marketing."

The art of presentation in this market is very important, so once you have run your mind and spilled out a essay its smart to run this through a SEO or Content Marketing expert to see how the information can be displayed effectively to achieve its intended results. Depending on what the goals are effects how each piece of content should appear. For instance some blogs are written with the soul intention of tickling Google's attention. This is dense, technical, content full of detail and keywords, most likely not to be read by too many and not as important to be shared. Then there are pieces that are made for sharing, with nice visuals and entertaining, easily absorbed nuggets of knowledge. Of course there are many variants of this, and understanding this part of content presentation can have a huge impact on how effective your efforts are.

You can start today making headway into this process. Write out 400+ words articles on any field of interest you can, that will display your expertise. Do not be afraid to align yourself or reference other experts. This confidence and simple association will almost certainly work in your favor. Make sure you have the outlets in place to spread this information. You should be on a minimum of 3 social media platforms and in most cases even more. You MUST be on Google + this is essential for your authorship ranking and Googles way of establishing authorities. Align yourself with a good partner in social and content marketing. But more importantly than honing all these skills or perfecting that article you have been working on for a month, is simply starting to produce content. Begin posting right now. It takes time to establish yourself as an authority and having a body of work is a vital part of that. You can always go back to old content and refresh or simply repost it, but you have to be thinking for the long game. Be well read in your field; understand your market and the other players in it. See how you can learn and where you can improve upon what's out there. Often finding a niche that is less saturated will give you a better chance to make an impact.

"Start Producing Content!"

This can be a daunting task and is often, despite the best intentions, left undone. The importance of this work cannot be emphasized enough. It is not quick work so the longer you wait the harder it will be to compete with your competitor who is doing the work now.

If you have any questions about how your business should be engaging in its online marketing efforts I would be glad to answer them. If you need to align with an expert in the social and content marketing field we are here to assist. Email me: mark@111webstudio.com or call 615 370 1530 ext 705

 

 

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