Have you searched on Google today? The answer is almost certainly YES.
Google now handles about 40,000 searches A SECOND. That’s 3.5 billion searches a day.
We ask Google everything from “Who is the King of Kazakhstan?”, to “What’s the best sandwich in San Diego?”, to “Real Estate Lawyers in Tennessee”, or “A Baptist Church in Murfreesboro.”
Google has sophisticated algorithms they use, change and update to give their users what they deem to be, the best possible answer to their question. These results automatically adjust to your location, preferences and the device you are using to search from. With so many variables at play, guaranteeing top results is more complex. But there is so much more potential in Digital Marketing that it deserves more attention today than ever.
Your online presence is generally made up from your website, social media channels, media mentions, email campaigns, directory listings and review sites, as well as all public mentions, tags etc. Being in control of this is vitally important for all businesses and service providers. The percentage of B2B and B2C customers that research online as part of their decision making process is over 80%. That is something you cannot ignore. You see, even if the customer does not learn about you first online or through a search, you can be quite sure they will investigate you further, and its up to you what they find.
When someone recommends a restaurant, a church, an attorney or realtor, they still look them up online.
When you meet someone at a convention, a community event, or business meeting, and you make a great introduction to your business, they still look you up online.
Your online marketing is a vital part of your business, you just don’t know at what stage of the marketing funnel it will come in to play.
Digital Marketing is also a vital part of your customers’ journey after they made their first purchase or commitment. In fact this may be the most important stage for your online efforts to have an impact. A new, happy customer is primed to be turned into an advocate. But how do you do this? Advocates want to be passionate about your product or service, but most importantly they want to feel part of your community or movement. You can encourage this by nurturing them throughout their journey.
After the first time a customer buys your product, or uses your service, or visits your church, you need to let them know you noticed and cared. This can happen in many different ways, and can often be done using an automated system. It doesn't require a ton of extra work, it just requires extra thought.
A thank-you email, responding to a review (good or bad), interacting with their post on social media, prompt response to emails and messages, incentives and offers for them and their friends; the list goes on. These are all mutually beneficial. But let me assure you, there is little else more effective for sales than an engaged customer who is shouting your name from the rooftops. You just need to give them something to shout about…
The Digital Marketing Team at 111 Web Studio brings you a personal approach to your business marketing. We have proven success working with all kinds of businesses, events, speakers, churches and service providers. We can help you improve your customer reach and retention. Contact Us Here: DM@111WebStudio.com or Call us at 877.397.7605.
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