Happy New Year! It's that time once again to see if you need to dust off the old web site and give it a new coat of polish. Check out the 111 Web Studio portfolio for ideas.
People make decisions about you when they visit your site whether you want them to or not. Maybe they got referred by a friend or client and the potential new customer decides to check you out on the web before making that call. What they see may encourage them to pick up the phone... or maybe not.,
When deciding whether or not it's time for a new custom web design, think about a few important considerations.
Just like in person, you don't get a second chance for a first impression. If the site doesn't tell the visitor at a glance that you are professional and serious about what you do, your ability to convince them to contact you just became an uphill battle... and that's if they even stay around to look a bit deeper.
Recent reports show that depending on your industry, between a third to over half your traffic is likely coming from mobile devices. If your site isn't mobile ready, there's no decision. Give us a call immediately. It's past time for a face lift.
If you visitor can't immediately see where to go to get what they want, you'll likely lose them before they even get started. Use plain, clear language for your buttons and avoid trade-names or lingo. Try to keep your content no more than one level deep in the navigation if at all possible. And put the buttons where people naturally find them.
Be sure the visitors know what you want them to do. Whether it's make a call, fill out a form, download a document or watch a video, it needs to be clear and immediately apparent.
If you're ready to think about a new design, give us a call at 877.397.7605 or check out our web design portfolio for some ideas and more information. There is no cost for a consultation and you will be surprised at how much value you can add to your site for a reasonable price.
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