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Call To Action Click Here Now!
Every piece of content you distribute to your audience should have a purpose. The purpose is quantified through a measurable conversion. The conversion could be, watching a video, clicking to the next page, sharing, liking, retweeting, signing up for a newsletter, buying a product, joining a cause; the list goes on. These conversions come in big and small packages and they are communicated sometimes in subtle ways and sometimes in drill sergeant orders, with fireworks and fanfare. These purposes are achieved, most often, by a clear and well placed "Call To Action"
On each page of your website, each blog, each tweet and post, each email you send, you should have a call to action. The next step you want your audience to take needs to be clear, concise and enticing. You can offer them more than one, especially on a webpage. However, you should evaluate each page and decipher the most beneficial next step and make it just a little more enticing than the rest. This can be placement, design or simply the wording. Most calls to action need to be phrased somewhat like an order. Short, direct and intentional:
⇒ Download Document
⇒ Email Us
⇒ Find Out More
⇒ Sign Up Now
⇒ Watch Video
On each piece of content you need to know what your purpose is, and how to guide your reader to where they should be. This is not always a one step process. You are building a relationship, so creating trust and comfort is a journey your potential client may need to be taken on, before they are ready to follow through on your end goal. The details of the process will be different for each business and scenario. However, the need for the call to action is universal.
The great thing about this process, is most of these types of conversions can be tracked. We can use analytics to figure out which calls are successful and which are not and adjust our efforts accordingly. This insight into your customers path to acquisition can make help you make vast improvements to your online business success. It's incredible to see how subtle changes to placement and wording can have dramatic effects on customer follow through. Its important to try different variables to back up your efforts with proven data.
Right now you can start implementing these into your online marketing efforts. You should go through your entire website and analyze each page for purpose and conversions. Place calls to action where you can, and use your analytics programs to track their success. If you need any assistance or have questions concerning your business and its online presence, please give us a call: 877.397.7605
If you have any questions about digital marketing, web design, SEO or alike, please feel free to contact us anytime: give us a call at: 877.397.7605 or Email us for more information.