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Using Feedburner with your blog

If you have a 111 blog, it's important to make it as easy as possible for your readers to receive your latest posts. When you first set up your blog, the "Subscribe" feature automatically offers readers an RSS feed, but you can also add the ability for them to receive an email notification of your posts by adding Feedburner to your blog.

More Bang for the Buck

Feedburner serves a dual purpose because not only are you letting your subscribers have an alternative delivery method for your great content, but you're also letting Google know that you've posted something new. This is just another method for syndicating your content.

How to Add Feedburner

To add Feedburner to your Build111 or Church111 blog, visit feedburner.google.com and set up your feed. Give your feed a title and as the "Original Feed," enter the URL http://www.whatever.com/rss.cfm where whatever.com is your Build111 or Church111 domain name. Select a feed address (you'll use this later) and you're ready to add your feed to your 111 blog. Under Blog Management in your 111 admin area, select "Options" and add your newly created feed address in the feedburner ID box. Save your work and now, when someone visits your blog, the "Subscribe" option not only offers RSS, but also offers Email as a subscription option.

Schedule Your Delivery

An important tip is to be aware of when you typically post your blogs. Feedburner sends out the email alerting your audience of your post once a day during a specific two hour window. If you typically post around 10:00 am, you will want to set your delivery window to the two hour period from 11:00 am to 1:00 pm. Otherwise, if you post after the start of that window has passed, your blog won't be delivered to email boxes until the next day. Have no fear, though, because it will eventually get to your readers. To set your delivery window, log into Feedburner and click "Publicize, then Email Subscriptions, then Delivery Options and you'll see how to schedule your email delivery window.

We hope you enjoy the power of Feedburner for promoting your blog. If you have any questions about this or any other issues regarding promotion of your site, please give us a call at (877) 397-7605(877) 397-7605 and talk to our "Social Media and Content Marketing Magician."

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